Are you ready to build a sustainable hairstyling career that grants you the freedom to live your best life yet?
I'm sharing my exact strategies to increase visibility, attract high-ticket clients, and build a more profitable business in and out of the salon.
Dee Dee Monet
WHAT MY STUDENTS ARE SAYING
This was the best investment I could have made for my professional business development!
hey there!
DOES THIS SOUND FAMILIAR?
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You want to make six figures but you don’t know how?
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You are trying to grow your business but can't find the right team of stylists to work with you.
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Your clients have not been loyal or very inconsistent?
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You are scared to raise your prices because other hairstylists charge less.
There is only ONE thing stopping you from attracting high ticket clients and generating more profit.
...and it's that you don't have an actual BLUEPRINT from a hairstylist who has walked in your shoes.
Most hairstylists are winging it which causes us to not attract our ideal clients and charge our worth.
But that doesn't have to be you any more!
MY PROVEN HTC STRATEGY WORKS
Before I give you the 6-figure HTC Strategy, answer me this:
1. Are you tired of working 12-hr salon days and not seeing the fruits of your labor financially?
4. Are you constantly having an awkward conversation about service pricing with clients?
2. Are you currently charging the industry average knowing you are worth more??
5. Are your prices based on the service cost or what others charge?
3. Do your clients trust instagram and Youtube beauty influencers more than they trust you?
6. Do you look at other hairstylists who are leveling up but you can't figure out how?
WHAT MY STUDENTS ARE SAYING
I would like to sincerely thank Yene Damtew for creating The Academy. This program was filled with a wealth of resources I never even knew I needed. Topics stretched from everything including financial literacy, team building, legal advice, business, branding and so much more. Since taking part in this Academy I have a total new awareness of how to succeed in my business, and grow as not only a stylist but a leader!
Haley Smith
nice to meet you!
My name is Yene Damtew and I help hairstylists attract high-ticket clients regardless of where they live. My students learn the fundamentals of building a six-figure business in and out of the salon and have more than doubled their income in less than 12 months.
My work has graced the covers of Vogue Magazine, Good Housekeeping Essence, People and seen in GQ and appeared in Netflix. (pinch me) . I've been Featured in Refinery 29, Allure, Instyle, Hello Beautiful, Coventeur, PopSugar, Oprah Magazine, and made a cameo on The Michelle Obama Podcast.
IT IS NOT BECAUSE YOU AREN'T CAPABLE, TALENTED OR WORTHY!
I used to think the same thing. But here’s the real tea: the longevity of your career depends on your ability to effectively communicate and educate your clients with their hair needs at the forefront, not your pockets. Clients feel like finding a reliable hairstylist who doesn't nickel and dime them is so hard, that they rather do their own hair.
The reason you aren’t making six-figures and you fill your head with all these "this won't work for me" thoughts is because you are scared and frankly, cosmetology school didn't set you up for it.
LET'S SET UP FOR SUCCESS!
ONCE I CLEARLY DEFINED MY HIGH TICKET CLIENT
it all changed
Knowing what your client values, being a reliable stylist who values your client's time, being intentional with your business strategy, having a plan, and implementing that into your business will lead to a more profitable business serving your ideal clients!
I quickly became intentional with my pricing structure, charged my worth and attracted the clients who valued their time with me at the salon and in less than a year:
I went from making 24k to generating 179k.
HEY GIRL, YOU CAN DO THIS TOO!
AND BEFORE YOU SAY ANY OF THE FOLLOWING:
I don't have a large budget for marketing.
"YENE'S CLASS IS A DEFINE MUST!"
Let me help you go from
overworked to overbooked.
I am not in a major city like LA or NYC.
I don't know how to raise my prices.
WELL, THE TRUTH IS,
NEITHER DID I!!!
WHAT MY STUDENTS ARE SAYING
After owning multiple salons and being a hairstylist for over 10 years, I learned to be stern about running my business, prices and I also learned about financial side of my business with what I was doing wrong for years.
Alex Zoe
The Academy is a self-paced business course for hairstylists.
Created for enthusiastic hairstylists who are ready to learn the fundamentals of building a lucrative and sustainable business in and out of the salon.
This course is your private resource to help you through all challenges and dives deep in identifying your unique role within an oversaturated industry to give you the recognition and compensation that you deserve.
MODULE 01
THE SOUL OF THE STYLIST
The core of your business begins with you. Let’s build a solid foundation of what you do, who you are and your purpose.
BONUS UNLOCK: THE CCGP TRAINING
MODULE 02
THE FRAMEWORK
OF A STYLIST
The hardest part of a 6-figure business is the numbers, bookkeeping and legal. Learn the success framework as we dive deep into all things legal & financial.
BONUS UNLOCK: CONVO WITH THE
FEMME FINANCE AND DAVESHAR LAW
MODULE 03
THE STRATEGY
OF A STYLIST
Success can't happen without strategy. Learn the marketing and client retention strategies that will result into a 6-figure career.
BONUS UNLOCK:
BEAUTY BUSINESS BLUEPRINT
bangin' bonuses
These bonuses will provide templates and tools to help you get results faster. My goal is to give you the exact tools I've used to grow my salon business, attract my ideal clients, and bring in more profit.
You’ll get instant access to these bonuses when you enroll:
2-Part Intentional Income with Social Media Training
Attract you HTC
Access to my hashtag vault for hairstylists
Securing Brand partnerships
Expanding Income with
Bridal Business Training
Exclusive access to my bridal contract
Step by step overview on how to attract bridal clients and get the exact tools I keep in my bridal toolkit
The Digital Suite
Canva/WIX Website Tutorial
EPK Building Template
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Live Q&A to answer your tech questions
Residual Income through
Retail Marketing Bootcamp
Missed upsells with retail marketing boot camp
Pricing workbook
Retail Pricing Calculator
Wholesale Vendor List
WHAT MY STUDENTS ARE SAYING
Yene's guidance has been absolutely integral to the growth and development of my career. one of my greatest takeaways from her course is learning how to best price my services according to the service, location, time, experience, etc. I am so grateful for Yene's willingness to openly share what has made her successful, she is truly inspirational.
Illy
WHAT MY STUDENTS ARE SAYING
The Academy has helped me understand everything I need to know from starting my hair business to knowing that there are endless possibilities within the hair industry. Whether it's working in a salon or branching out and partnering with different companies or other business owners to reach your goals.
Alicia Cooley
THE INVESTMENT
THIS PROGRAM WILL HELP YOU
1.
Create a memorable client experience that has your clients so eager to pre-book it more than validates a higher price point.
2.
Position yourself as an expert who is willing to educate your clients which then naturally builds respect between you two.
3.
Focus on and lean into the formal and practical training you have undergone as a hairstylist which allows your clients to trust you and your expertise.
listen!
I know you are trying to figure it out.
...But you are not seeing the benefits of your hard work, knowledge and dedication to your clients. It feels like you can't figure out how to build a clientele that actually brings in more profit consistently.
I KNOW THAT YOU:
Are tired of long salon hours where you are living paycheck to paycheck, dealing with clients who want to negotiate prices.
Want clients who value and appreciate your dedication to haircare and respect your time.
Want the financial freedom to build a stable lifestyle outside of the salon allowing you work life balance.
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2.
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